@import url('https://fonts.googleapis.com/css2?family=Syne:wght@500;600;700;800&family=Public+Sans:wght@300;400;500;600;700&display=swap');

:root {
  --ink: #121417;
  --slate: #1c242c;
  --paper: #ebe6dc;
  --sheet: #f7f3ea;
  --signal: #e4572e;
  --signal-deep: #c2410c;
  --mute: #5c6570;
  --line: rgba(18, 20, 23, 0.14);
  --max: 1180px;
  --font-display: 'Syne', sans-serif;
  --font-body: 'Public Sans', sans-serif;
  --ease: cubic-bezier(0.22, 1, 0.36, 1);
}

*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; }
body {
  font-family: var(--font-body);
  color: var(--ink);
  background:
    radial-gradient(ellipse 80% 50% at 10% -10%, rgba(228, 87, 46, 0.08), transparent 55%),
    linear-gradient(180deg, var(--sheet) 0%, var(--paper) 100%);
  line-height: 1.65;
  overflow-x: hidden;
  -webkit-font-smoothing: antialiased;
}
img { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }
ul { list-style: none; }
button, input, textarea, select { font: inherit; }

.container { width: min(100% - 2.5rem, var(--max)); margin-inline: auto; }

.display {
  font-family: var(--font-display);
  font-weight: 750;
  line-height: 0.98;
  letter-spacing: -0.03em;
}
.display-xl { font-size: clamp(3rem, 9vw, 6.2rem); }
.display-lg { font-size: clamp(2.2rem, 5vw, 3.6rem); }
.display-md { font-size: clamp(1.65rem, 3vw, 2.45rem); }
.lede { font-size: 1.05rem; color: var(--mute); max-width: 34rem; font-weight: 300; }
.tag, .eyebrow {
  display: inline-block;
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--signal);
  margin-bottom: 0.75rem;
}

.btn {
  display: inline-flex;
  align-items: center;
  gap: 0.45rem;
  padding: 0.95rem 1.35rem;
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  border: 1.5px solid transparent;
  cursor: pointer;
  transition: transform 0.35s var(--ease), background 0.35s var(--ease), color 0.35s var(--ease), border-color 0.35s var(--ease);
  border-radius: 2px;
}
.btn:hover { transform: translateY(-2px); }
.btn-ink { background: var(--ink); color: #fff; }
.btn-ink:hover { background: var(--signal); }
.btn-kraft, .btn-signal { background: var(--signal); color: #fff; }
.btn-signal:hover, .btn-kraft:hover { background: var(--signal-deep); }
.btn-ghost { background: transparent; color: #fff; border-color: rgba(255,255,255,0.45); }
.btn-ghost:hover { background: #fff; color: var(--ink); }
.btn-line { background: transparent; border-color: var(--ink); color: var(--ink); }
.btn-line:hover { background: var(--ink); color: #fff; }

.site-header {
  position: sticky;
  top: 0;
  z-index: 1000;
  background: rgba(247, 243, 234, 0.88);
  backdrop-filter: blur(14px);
  border-bottom: 1px solid var(--line);
}
.header-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  min-height: 72px;
}
.brand { display: inline-flex; align-items: center; gap: 0.7rem; }
.brand img { width: 42px; height: 42px; object-fit: contain; }
.brand strong {
  font-family: var(--font-display);
  font-size: 1.35rem;
  letter-spacing: -0.03em;
  display: block;
  line-height: 1;
}
.brand small {
  font-size: 0.62rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--mute);
}
.nav { display: flex; align-items: center; gap: 0.15rem; flex-wrap: wrap; }
.nav a {
  padding: 0.4rem 0.65rem;
  font-size: 0.8rem;
  font-weight: 600;
  letter-spacing: 0.04em;
  position: relative;
}
.nav a:not(.btn)::after {
  content: '';
  position: absolute;
  left: 0.65rem;
  right: 0.65rem;
  bottom: 0.15rem;
  height: 2px;
  background: var(--signal);
  transform: scaleX(0);
  transform-origin: left;
  transition: transform 0.35s var(--ease);
}
.nav a:not(.btn):hover::after,
.nav a.is-active:not(.btn)::after { transform: scaleX(1); }
.nav-toggle {
  display: none;
  width: 44px;
  height: 44px;
  border: 1.5px solid var(--ink);
  background: transparent;
  cursor: pointer;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  gap: 5px;
}
.nav-toggle span { width: 18px; height: 2px; background: var(--ink); display: block; }

.sheet-wipe,
.ink-wipe {
  position: fixed;
  inset: 0;
  z-index: 5000;
  background: var(--ink);
  transform: translateX(0);
  transition: transform 0.9s var(--ease);
  pointer-events: none;
}
.sheet-wipe.is-done,
.ink-wipe.is-done { transform: translateX(105%); }

.hero {
  position: relative;
  min-height: 100vh;
  min-height: 100dvh;
  display: grid;
  align-items: end;
  color: #fff;
  overflow: hidden;
  background: var(--ink);
}
.hero-media { position: absolute; inset: 0; }
.hero-media img {
  width: 100%;
  height: 115%;
  object-fit: cover;
  filter: brightness(0.42) contrast(1.1) saturate(0.9);
  will-change: transform;
}
.hero-veil {
  position: absolute;
  inset: 0;
  background:
    linear-gradient(105deg, rgba(18,20,23,0.88) 0%, rgba(18,20,23,0.35) 48%, rgba(18,20,23,0.55) 100%),
    linear-gradient(0deg, rgba(18,20,23,0.75) 0%, transparent 42%);
  pointer-events: none;
}
.hero-frame {
  position: relative;
  z-index: 2;
  padding: 6rem 0 4rem;
  max-width: min(100% - 2.5rem, 920px);
  margin-left: max(1.25rem, calc((100% - var(--max)) / 2));
}
.brand-mark {
  font-family: var(--font-display);
  font-weight: 800;
  font-size: clamp(3.4rem, 12vw, 7.5rem);
  line-height: 0.88;
  letter-spacing: -0.045em;
  margin-bottom: 1.25rem;
}
.brand-mark span {
  display: block;
  opacity: 0;
  transform: translateY(1.1rem);
  transition: opacity 0.8s var(--ease), transform 0.8s var(--ease);
}
.brand-mark span:nth-child(2) {
  color: var(--signal);
  transition-delay: 0.1s;
}
html.js .hero.is-live .brand-mark span,
html:not(.js) .brand-mark span {
  opacity: 1;
  transform: none;
}
.hero-line {
  font-family: var(--font-display);
  font-size: clamp(1.35rem, 2.6vw, 1.9rem);
  font-weight: 600;
  letter-spacing: -0.02em;
  max-width: 18ch;
  opacity: 0;
  transform: translateY(18px);
  transition: 0.7s var(--ease) 0.22s;
}
.hero-lede {
  margin-top: 0.9rem;
  max-width: 32rem;
  color: rgba(255,255,255,0.72);
  font-weight: 300;
  opacity: 0;
  transform: translateY(18px);
  transition: 0.7s var(--ease) 0.32s;
}
.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 0.75rem;
  margin-top: 1.6rem;
  opacity: 0;
  transform: translateY(18px);
  transition: 0.7s var(--ease) 0.42s;
}
html.js .hero.is-live .hero-line,
html.js .hero.is-live .hero-lede,
html.js .hero.is-live .hero-actions,
html:not(.js) .hero-line,
html:not(.js) .hero-lede,
html:not(.js) .hero-actions {
  opacity: 1;
  transform: none;
}

.grade-rail {
  position: absolute;
  top: 0;
  right: 0;
  bottom: 0;
  width: 48px;
  overflow: hidden;
  border-left: 1px solid rgba(255,255,255,0.18);
  background: rgba(18,20,23,0.35);
  z-index: 3;
  writing-mode: vertical-rl;
  text-orientation: mixed;
}
.grade-rail-track {
  display: flex;
  flex-direction: column;
  gap: 2rem;
  padding: 1.5rem 0;
  animation: rail 28s linear infinite;
  font-family: var(--font-display);
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: rgba(255,255,255,0.7);
  width: max-content;
}
@keyframes rail {
  from { transform: translateY(0); }
  to { transform: translateY(-50%); }
}

.roller {
  overflow: hidden;
  background: var(--signal);
  color: #fff;
  padding: 0.7rem 0;
}
.roller-track {
  display: flex;
  gap: 2.5rem;
  width: max-content;
  animation: roll 22s linear infinite;
  font-family: var(--font-display);
  font-size: 1.05rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}
@keyframes roll { from { transform: translateX(0); } to { transform: translateX(-50%); } }

.section { padding: 5rem 0; }
.section-dark, .section-slate {
  background: var(--slate);
  color: #fff;
}
.section-dark .lede, .section-slate .lede { color: rgba(255,255,255,0.7); }
.section-head { max-width: 40rem; margin-bottom: 2.25rem; }

.split-grid {
  display: grid;
  grid-template-columns: minmax(240px, 0.9fr) 1.2fr;
  gap: clamp(2rem, 5vw, 4rem);
  align-items: start;
}
.split-sticky { position: sticky; top: 96px; }
.metric-stack {
  margin-top: 2rem;
  display: grid;
  gap: 0;
  border-top: 1px solid var(--line);
}
.metric-stack > div {
  display: grid;
  grid-template-columns: auto 1fr;
  gap: 0.85rem;
  align-items: baseline;
  padding: 0.95rem 0;
  border-bottom: 1px solid var(--line);
}
.metric-stack strong {
  font-family: var(--font-display);
  font-size: 2.2rem;
  line-height: 1;
  color: var(--signal);
}
.metric-stack span { font-size: 0.85rem; color: var(--mute); }

.bleed-feature {
  position: relative;
  min-height: 78vh;
  display: grid;
  align-items: end;
  overflow: hidden;
  background: var(--ink);
}
.bleed-media { position: absolute; inset: 0; }
.bleed-media img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  filter: brightness(0.55) contrast(1.05);
}
.bleed-panel {
  position: relative;
  z-index: 2;
  background: linear-gradient(0deg, rgba(18,20,23,0.94) 0%, rgba(18,20,23,0.72) 70%, transparent 100%);
  color: #fff;
  padding: 5rem 0 3.5rem;
}
.bleed-panel .lede { color: rgba(255,255,255,0.72); margin: 0.85rem 0 1.25rem; }
.bleed-panel .btn-line { border-color: rgba(255,255,255,0.55); color: #fff; }
.bleed-panel .btn-line:hover { background: #fff; color: var(--ink); }

.line-rail { display: grid; gap: 1rem; }
.line-item {
  display: grid;
  grid-template-columns: auto 180px 1fr;
  gap: 1.25rem;
  align-items: center;
  padding: 1rem;
  background: rgba(255,255,255,0.55);
  border: 1px solid var(--line);
  transition: transform 0.45s var(--ease), border-color 0.45s var(--ease), background 0.45s var(--ease);
}
.line-item:hover {
  transform: translateX(8px);
  border-color: var(--signal);
  background: #fff;
}
.line-item:nth-child(2) { margin-left: clamp(0px, 4vw, 3rem); }
.line-item:nth-child(3) { margin-left: clamp(0px, 8vw, 6rem); }
.line-num {
  font-family: var(--font-display);
  font-size: 1.4rem;
  font-weight: 700;
  color: var(--signal);
  min-width: 2ch;
}
.line-item img {
  width: 180px;
  height: 120px;
  object-fit: cover;
}
.line-item h3 {
  font-family: var(--font-display);
  font-size: 1.45rem;
  letter-spacing: -0.02em;
  margin-bottom: 0.25rem;
}
.line-item p { color: var(--mute); font-size: 0.95rem; }

.industry-layout {
  display: grid;
  grid-template-columns: 1fr 1.05fr;
  gap: clamp(1.5rem, 4vw, 3rem);
  align-items: center;
}
.industry-copy p { margin-bottom: 1rem; color: rgba(255,255,255,0.78); }
.industry-copy .btn { margin-top: 0.75rem; }
.industry-shot {
  position: relative;
  margin: 0;
  transform: rotate(-1.5deg);
}
.industry-shot img {
  width: 100%;
  aspect-ratio: 5/4;
  object-fit: cover;
  border: 1px solid rgba(255,255,255,0.2);
}
.industry-shot figcaption {
  margin-top: 0.75rem;
  font-size: 0.8rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: rgba(255,255,255,0.55);
}

.stat-strip,
.stat-row {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 0;
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}
.stat-strip article,
.stat-row article {
  padding: 1.75rem 1.1rem;
  border-right: 1px solid var(--line);
  background: transparent;
}
.stat-strip article:last-child,
.stat-row article:last-child { border-right: 0; }
.stat-strip strong,
.stat-row strong {
  font-family: var(--font-display);
  font-size: clamp(2.2rem, 4vw, 3.2rem);
  color: var(--ink);
  display: block;
  line-height: 1;
  letter-spacing: -0.03em;
}
.stat-strip p,
.stat-row p {
  margin-top: 0.55rem;
  font-size: 0.88rem;
  color: var(--mute);
}
.section-dark .stat-row article,
.section-slate .stat-row article { border-color: rgba(255,255,255,0.12); }
.section-dark .stat-row strong,
.section-slate .stat-row strong { color: #fff; }

.cta-slab {
  padding: 5.5rem 0;
  background:
    linear-gradient(135deg, rgba(228,87,46,0.16), transparent 45%),
    linear-gradient(0deg, var(--paper), var(--sheet));
  border-top: 1px solid var(--line);
}
.cta-slab .lede { margin: 1rem 0 1.5rem; }

.band {
  display: grid;
  grid-template-columns: 1.05fr 0.95fr;
  min-height: 420px;
  overflow: hidden;
  background: #fff;
  border: 1px solid var(--line);
}
.band-media { overflow: hidden; }
.band-media img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  min-height: 420px;
  clip-path: inset(0 100% 0 0);
  transition: clip-path 1.1s var(--ease);
}
.band.is-in .band-media img { clip-path: inset(0 0 0 0); }
.band-copy {
  padding: clamp(1.75rem, 4vw, 3rem);
  display: flex;
  flex-direction: column;
  justify-content: center;
}
.band.reverse .band-media { order: 2; }
.band.reverse .band-copy { order: 1; background: var(--slate); color: #fff; }
.band.reverse .lede { color: rgba(255,255,255,0.7); }

.prod-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1rem; }
.prod {
  background: #fff;
  border: 1px solid var(--line);
  overflow: hidden;
  transform: translateY(28px);
  opacity: 0;
  transition: 0.7s var(--ease);
}
.prod.is-in, html:not(.js) .prod { transform: none; opacity: 1; }
.prod:nth-child(2) { transition-delay: 0.1s; }
.prod:nth-child(3) { transition-delay: 0.2s; }
.prod img { width: 100%; height: 200px; object-fit: cover; }
.prod-body { padding: 1.2rem; }
.prod h3 {
  font-family: var(--font-display);
  font-size: 1.35rem;
  letter-spacing: -0.02em;
  margin-bottom: 0.35rem;
}
.prod p { font-size: 0.92rem; color: var(--mute); }

.page-hero {
  position: relative;
  min-height: 42vh;
  display: grid;
  align-items: end;
  color: #fff;
  background: var(--ink);
  padding: 4.5rem 0 2.5rem;
  overflow: hidden;
}
.page-hero-media { position: absolute; inset: 0; }
.page-hero-media img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  filter: brightness(0.38) contrast(1.05);
}
.page-hero .container { position: relative; z-index: 2; }

.faq-item { border-bottom: 1px solid var(--line); }
.faq-q {
  width: 100%;
  text-align: left;
  background: none;
  border: 0;
  cursor: pointer;
  padding: 1.1rem 0;
  font-family: var(--font-display);
  font-size: 1.2rem;
  letter-spacing: -0.02em;
  display: flex;
  justify-content: space-between;
  color: inherit;
}
.faq-a { max-height: 0; overflow: hidden; transition: max-height 0.4s; }
.faq-a-inner { padding-bottom: 1rem; color: var(--mute); }

.contact-grid { display: grid; grid-template-columns: 0.9fr 1.1fr; gap: 1.25rem; }
.contact-panel { background: var(--ink); color: #fff; padding: 2rem; }
.contact-panel a { color: var(--signal); }
.form-grid { display: grid; gap: 0.8rem; }
.form-row { display: grid; grid-template-columns: 1fr 1fr; gap: 0.8rem; }
label {
  display: grid;
  gap: 0.3rem;
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}
input, textarea, select {
  width: 100%;
  padding: 0.85rem;
  border: 1.5px solid var(--ink);
  background: #fff;
  border-radius: 2px;
}
input:focus, textarea:focus, select:focus { outline: 2px solid var(--signal); }
.form-success { display: none; padding: 0.85rem; background: #1a6b4a; color: #fff; }
.form-success.is-show { display: block; }
.form-note { font-size: 0.88rem; color: var(--mute); }

.legal { max-width: 720px; padding: 2.5rem 0 4rem; }
.legal h2 {
  font-family: var(--font-display);
  font-size: 1.35rem;
  margin: 1.5rem 0 0.5rem;
  letter-spacing: -0.02em;
}
.legal p, .legal li { margin-bottom: 0.65rem; color: var(--mute); }
.legal ul { padding-left: 1.1rem; list-style: disc; }

.reveal {
  opacity: 0;
  transform: translateY(28px);
  transition: 0.8s var(--ease);
}
.reveal.is-in, html:not(.js) .reveal { opacity: 1; transform: none; }
.reveal-clip {
  clip-path: inset(0 35% 0 0);
  transition: clip-path 1.15s var(--ease);
}
.reveal-clip.is-in, html:not(.js) .reveal-clip { clip-path: inset(0 0 0 0); }

.site-footer {
  background: var(--ink);
  color: rgba(255,255,255,0.7);
  padding: 3rem 0 1.5rem;
  border-top: 3px solid var(--signal);
}
.footer-grid {
  display: grid;
  grid-template-columns: 1.4fr 1fr 1fr 1fr;
  gap: 1.75rem;
  margin-bottom: 2rem;
}
.footer-col h4 {
  font-family: var(--font-display);
  letter-spacing: -0.02em;
  color: var(--signal);
  margin-bottom: 0.75rem;
  font-size: 1.05rem;
}
.footer-col a { display: block; padding: 0.2rem 0; }
.footer-col a:hover { color: #fff; }
.footer-bottom {
  border-top: 1px solid rgba(255,255,255,0.12);
  padding-top: 1rem;
  display: flex;
  flex-wrap: wrap;
  justify-content: space-between;
  gap: 0.75rem;
  font-size: 0.82rem;
}

.prose { max-width: 46rem; }
.prose p { margin-bottom: 1rem; color: var(--mute); font-size: 1.02rem; }
.section-dark .prose p,
.section-slate .prose p { color: rgba(255,255,255,0.78); }
.prose h2 { margin: 1.75rem 0 0.85rem; }

.hero-bar {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 0;
  margin-top: 2.5rem;
  border-top: 1px solid rgba(255,255,255,0.2);
}
.hero-bar div { padding: 1.1rem 1rem 0 0; border-right: 1px solid rgba(255,255,255,0.15); }
.hero-bar div:last-child { border-right: 0; }
.hero-bar strong {
  display: block;
  font-family: var(--font-display);
  font-size: 2rem;
  color: var(--signal);
  line-height: 1;
}
.hero-bar span { font-size: 0.78rem; opacity: 0.7; }

@media (max-width: 900px) {
  .grade-rail { display: none; }
  .split-grid,
  .industry-layout,
  .band,
  .band.reverse,
  .prod-grid,
  .stat-strip,
  .stat-row,
  .contact-grid,
  .footer-grid,
  .hero-bar { grid-template-columns: 1fr; }
  .band.reverse .band-media { order: 0; }
  .line-item {
    grid-template-columns: auto 1fr;
    margin-left: 0 !important;
  }
  .line-item img {
    grid-column: 1 / -1;
    width: 100%;
    height: 160px;
  }
  .split-sticky { position: static; }
  .industry-shot { transform: none; }
  .nav { display: none; }
  .nav.is-open {
    display: flex;
    flex-direction: column;
    position: absolute;
    top: 72px;
    left: 0;
    right: 0;
    background: var(--sheet);
    padding: 1rem;
    border-bottom: 1px solid var(--line);
  }
  .nav-toggle { display: flex; }
  .header-inner { position: relative; }
  .form-row { grid-template-columns: 1fr; }
  .stat-strip article,
  .stat-row article {
    border-right: 0;
    border-bottom: 1px solid var(--line);
  }
}